Alpert was dissatisfied with his first efforts to record the song, then took a break to visit a bullfight in Tijuana, Mexico. The song that jump-started Alpert's performing career was originally titled "Twinkle Star", written by Sol Lake (who would write many Tijuana Brass songs over the next decade). Herb Alpert in Off Beat Magazine, April 24, 2017 I want to make music that transports people.' I said, 'That's the type of music I want to make. Alpert, for sending me on a vicarious trip to Tijuana.' I realized that music was visual for her, that it took her someplace. After I released ' The Lonely Bull', the record that started A&M in 1962, a lady in Germany wrote a letter to me. And then when I heard Les Paul multitrack his guitar on recordings, I tried that with the trumpet. And then when Clifford Brown came along, it was almost discouraging. I went through a period of trying to sound like Harry James and Louis Armstrong and Miles. The Tijuana Brass years Īll artists should be looking for their own voices. After Carnival released its second single "Love Is Back In Style" by Charlie Robinson, Alpert and Moss found that there was prior usage of the Carnival name and renamed their label A&M Records. In 1962, Alpert and his new business partner Jerry Moss formed Carnival Records with "Tell It to the Birds" as its first release, distribution outside of Los Angeles being done by Dot Records. In 1960, he began his recording career as a vocalist at RCA Records under the name of Dore Alpert. A number of songs written or co-written by Alpert during the following two years became Top 20 hits, including " Baby Talk" by Jan and Dean and " Wonderful World" by Sam Cooke. In 1957, Alpert teamed up with Rob Weerts, another burgeoning lyricist, as a songwriter for Keen Records. In 1956, he appeared in an uncredited role as "Drummer on Mt. Army during the Korean War, where he played in the 6th Army Band. While attending the University of Southern California in the 1950s, he was a member of the USC Trojan Marching Band for two years. It was in his Senior year (1953), he took to focusing on his trumpet. In the 11th grade in 1952, he was a member of their Gym Team, where one of his specialties was performing on the Rings, but an appendectomy a week prior to a League Meet sidelined his path to continue there. Īlpert started attending Fairfax High School in Los Angeles beginning there in the 10th grade for the Class of 1951. Herb began to play trumpet at eight years old. His sister Mimi, who was the oldest, played the piano. His mother taught violin at a young age, and his older brother, David, was a talented young drummer. His father, although a tailor by trade, was also a talented mandolin player. Īlpert was born into a family of musicians. from Radomyshl (in present-day Ukraine) and Romania. His parents were Jewish immigrants to the U.S. Herb Alpert was born and raised in the Boyle Heights section of Eastside Los Angeles, California, He was the youngest of three children (a daughter and two sons) born to Tillie (née Goldberg) and Louis Leib (or Alpert was awarded the National Medal of Arts by Barack Obama in 2013. In 2006, he was inducted into the Rock and Roll Hall of Fame. He has received many accolades, including a Tony Award and eight Grammy Awards, as well as the Grammy Lifetime Achievement Award. Īlpert has sold an estimated 72 million records worldwide. Billboard Hot 100 as both a vocalist (" This Guy's in Love with You", 1968) and an instrumentalist (" Rise", 1979). 1 albums he has scored 14 platinum albums and 15 gold albums. Alpert has recorded 28 albums that have landed on the Billboard 200 chart, five of which became No. During the same decade, he co-founded A&M Records with Jerry Moss. Herb Alpert (born March 31, 1935) is an American trumpeter who led the band Herb Alpert & the Tijuana Brass in the 1960s.
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